» BMW Z4 Documentary Film , February 20th, 2006

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Z4 by Joshua Davis:
A Design Project at the Leading Edge

U.S. artist interprets the new BMW Z4 Coupé in computer-generated unique prints

Munich/New York. Artists love to venture along and even beyond the ragged edge, pushing the envelope as they work and progressively redefining what is possible. Just a few years ago, the design of the new BMW Z4 Coupé, for example, would have been considered impossible to build – the lines too extravagant, the panels too complex to manufacture. For New York-based designer Joshua Davis, feasibility problems are familiar ground: His works originate on the computer, and to date, they have been considered too complex to print. This common ground recently triggered a spell of close collaboration between Davis and BMW – giving rise to a limited edition of unique prints inspired by the new Z4 Coupé.

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