Our Studio, in collaboration with Branden Hall and Dustin Hostetler, worked with Motorola to develop an integrated marketing campaign including interactive, print, retail, PR and guerrilla elements supporting the launch of the MOTOKRZR phone. The brief asked for two things: “reflective and personalizable”. We developed original art that worked through all campaign components including an interactive application based on a kaleidoscopic engine that mashed Joshua Davis art with KRZR design cues and allowed users to create a personalized art piece downloadable to PC and mobile. » view website